Bareware branding.
Agency / We Are Creation
Role / Principal Designer - Branding
Client / AB InBev
Brand / Beck's Veir
Role / Principal Designer - Branding
Client / AB InBev
Brand / Beck's Veir
We Are Creation were approached by
AB InBev to create barware branding
for arguably Germany’s number 1 beer brand, Beck’s Vier. Emphasising their commitment to quality and craftsmanship while showcasing their unique use of 4 natural key ingredients in the brewing process.
AB InBev to create barware branding
for arguably Germany’s number 1 beer brand, Beck’s Vier. Emphasising their commitment to quality and craftsmanship while showcasing their unique use of 4 natural key ingredients in the brewing process.
Aiming to create branding that seamlessly integrates with the barware also being created by We Are Creation at the time, forming a cohesive unity.
The created logo becomes the typographic centrepiece, representing the brand's commitment to quality and craftsmanship.
With supporting iconography of the only 4 natural ingredients used in the distinctive brewing process, to ensure a compelling narrative.
A silent nod to the rich artistry of German brewing traditions.
The created logo becomes the typographic centrepiece, representing the brand's commitment to quality and craftsmanship.
With supporting iconography of the only 4 natural ingredients used in the distinctive brewing process, to ensure a compelling narrative.
A silent nod to the rich artistry of German brewing traditions.
