Premium stirrer design
Agency / We Are Creation
Role / Creative Direction & Creative Design
Client / Diageo
Brand / CÎROC
Diageo sort the aid of We Are Creation to boost their modern French vodka brand Ciroc's cocktail serve. Enhancing the overall drinking experience, infusing sophistication and luxury while maintaining a strong connection with the brand's essence.
Aiming to strike a balance between contemporary aesthetics and modern sophistication while taking cues from French art and design, I created a sleek and modern stirrer. Ensuring not only modern sophistication and luxury but also durability. Inspired by fine French grapes the vodka is made from, the design incorporates a ring at the top with blue inlay which reflects the circular branding on the bottle.
A reusable, sustainable stirrer that elevates the cocktail serve experience.