Golden Straw Activation
Agency / We Are Creation
Role / Creative Direction & Creative Design
Client / Britvic
Brand / J2O
Role / Creative Direction & Creative Design
Client / Britvic
Brand / J2O
Britvic set us the goal to infuse the J2O brand with festive cheer through an engaging and joyful promotional mechanic. The "Find the Golden Straw" Christmas campaign aimed to not only boost brand visibility but also foster consumer participation and excitement during this celebratory time.
The concept revolves around the tried and tested scratch card. Buy a bottle of J2O, get your scratch card and see if you’re a winner (if you have found the golden straw). Winners’ are directed to a micro site where they enter their winning code and their prize is revealed. A simple and engaging experience for consumers, inviting them to actively participate in the J2O festive celebration.
To ensure the success of the campaign, we promoted the "Find the Golden Straw" mechanic across multiple channels. In-venue printed material and displays, along with social media campaigns. The surprise and delight associated with discovering the golden straw not only enhanced brand loyalty but also created a lasting and positive association with J2O during the festive period.
Through this approach, we amplified consumer engagement, boosted sales and established J2O as an integral part of the joyful celebrations
during the festive period.
during the festive period.
