Brand Identity
Agency / We Are Creation
Role / Creative Direction & Creative Design
Client / Morten Krag
Brand / Morten Krag
Role / Creative Direction & Creative Design
Client / Morten Krag
Brand / Morten Krag
Tasked to craft a distinctive brand identity for Morten Krag, a passionate home mixologist based in Denmark with a social media following. This identity needed to capture Morten's roots and convey a sense of sophistication.
We begin by delving into Morten's unique style, understanding his inspirations and exploring the ambiance he aims to create through his mixology. Seeking to incorporate symbolic elements that resonate with Morten's identity, choosing the crow to symbolise his last name and the cocktail glass to emphasise the essence of his craft.
The result harmoniously blends personal authenticity and sophistication. The logo, with the crows and cocktail glass, serves as a visual testament to Morten's skill and style. Clean and minimalistic details reflect Morten's aesthetic, creating a logo that is not only versatile but also impactful across various mediums.
