Brand identity & packaging
Agency / We Are Creation
Role / Creative Direction & Creative Design
Client / Bevie
Brand / Pathfinder
Role / Creative Direction & Creative Design
Client / Bevie
Brand / Pathfinder
Bevie, a grain wholesaler and distributor with a passion for serving home beverage makers approached We Are Creation to craft a distinctive brand identity and packaging for Bevie's Pathfinder line of yeast and blended yeast & nutrient products within the alcoholic drinks industry.
I began by immersing myself in the home brewing industry through comprehensive research. Understanding the dynamics, preferences and challenges. I identify that the messaging needs to speak to both technical professionals and home enthusiasts. Aiming to position the Pathfinder as a brand that caters to the diverse needs of the brewing community.
Now, Pathfinder emerges as a brand that embodies the spirit of the modern and innovative brewing community. The logo, representing yeast molecules expanding, creates a cohesive and recognisable presence across a variety of touch points. While the modern and bold colour-coded packaging not only enhances the aesthetic appeal but also ensures clarity in product identification and usage.
Pathfinder now not only provides top-tier yeast and blended yeast & nutrient products but also establishes itself as a reliable partner, guiding brewers towards excellence in their craft.
