Wellbeing Drinks

Brand Identity
Agency / We Are Creation
Role / Creative Direction & Creative Design
Client / Britvic
Brand / Wellbeing Drinks
Brtivic aimed to introduce a brand for their soft drinks with a health benefits. My goal was not only to come up with the name, tone and visual identity but also emphasise the health benefits of the products. Resonating with consumers seeking a refreshing approach to their health.
Settling on the name Wellbeing Drinks, I adopted a friendly and encouraging tone of voice for its messaging. Phrases like “Wake up your wellbeing" and "Refresh your wellbeing" convey the brand's commitment to a holistic approach to health. With the colours reflecting healthy minerals, evoking a sense of calm and tranquility. While the logo depicts a being exercising self reflection and meditation. Furthermore the clear iconography empowers consumers to make informed choices about their health.

Through this, Wellbeing Drinks has become more than just a range of soft drinks. Its become a companion in the journey toward a vibrant and
well-balanced life.
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